The Dispensing Ophthalmologist: What MDs and Administrators Need to Know to Operate a Profitable Dispensary  
For years, ophthalmologists and practice administrators have sought a single, comprehensive resource that addresses the practical aspects of opening an optical dispensary and operating it at peak profitability. Now AAOE has published this book as a real-world how-to guide for dispensary issues.

Learn how to:

• Create a business plan
• Design and build a dispensary
• Hire an optician
• Select and merchandise products
• Manage the dispensary
• Market and measure performance
• Manage vision care plans
• Manage computer systems

This is a book that should be on the shelf of every dispensing ophthalmologist and practice administrator, both for its value to those opening a dispensary and for its insight into keeping an existing dispensary maximally profitable. Publisher: American Academy of Ophthalmic Executives (AAOE); 2008; 280 pages