The EyeSmart™ public awareness campaign empowers Americans to take charge of their eye health. EyeSmart emphasizes the need for Americans to know their risk factors for eye diseases, infections and injuries, and how ophthalmologists can help prevent, diagnose and treat eye conditions.

The campaign is sponsored by the American Academy of Ophthalmology, the world's largest association of eye physicians and surgeons - Eye M.D.s. A key partner is EyeCare America, a public service program of the Foundation of the American Academy of Ophthalmology. In addition, more than 80 state, local and specialty ophthalmology societies are lending their support.

EyeSmart Media Kit (PDF 810K)