The Academy's EyeSmart™ public awareness campaign has produced a short educational video to address the all-too-common confusion among consumers about eye care providers: Who does what, and who should I go see? The five-minute video, called "Know Your Eye Care Team," uses "man on the street" interviews to emphasize the public's misunderstandings and lack of knowledge about the "three O's": ophthalmologists, optometrists and opticians.

The video also features expert explanation by Andrew Iwach, MD, who explains the appropriate eye health services that each can provide and reviews the education and training that each receives. The video concludes by encouraging people to get more information on the EyeSmart Web site, geteyesmart.org. To share the video with your patients, direct them to the EyeSmart Web site, or download the video for use on your own site.